Most business owners don’t think too much about their website in their spare time, that is, if they have spare time. As a business owner, there is a myriad of tasks that consume your mental to-do list. As a result, thoughts regarding your business’s website can be relegated to the back seat. Some businesses have their website built, and once that massive undertaking is complete, they heave a sigh of relief and are grateful to be done. Totally understandable. However…It is important to always keep your finger on the pulse of your online presence and this is even more important if you have a WordPress website, or a website created with a pre-made content management system. Perhaps you’re asking yourself, “Why would I want a WordPress website if it means I have to babysit it all the time?” The answer is very simple. Big bang for your buck. WordPress comes pre-built with robust functionality for a fraction of the cost it would take to develop said functionality from scratch. In addition, third-party developers create little apps that add additional functionality to your site called, “plug-ins.” These plug-ins allow website owners to purchase only the functionalities that they need, for a relatively low cost. Imagine spending tens of thousands of dollars to develop and online booking system for your website. Or, spend $99. The answer is easy.
What people sometimes forget, is that when you have a site that is this robust, there are certain responsibilities that come with it. True, you’ve paid a low price for your website, but you’ve bought yourself some high-end functionality, and like buying a car, attention must be paid to ensure that it is properly maintained, or you may suffer some undesirable consequences. If you neglect your car, you might break down. If you neglect your WordPress website, it could be hacked and overtaken by an objectionable party, showing unsavoury content, doing abominable things from your hosting space, or worse, customer information is stolen. Either way, it is a hassle, and it reflects poorly on your business when you have to explain it.
Wordfence.com has just published an article discussing Mossack Fonseca’s security scandal, the Panama Papers breach, and theorizing on how this breach may have been caused by a plug-in that was not updated. If this is the case, this is a prime example of why it’s vitally important to ensure that you, or somebody on your behalf, is keeping an eye on your website, and keeping your plug-ins and other third-party elements current at all times.
Like software for your computer that requires updates to close security vulnerabilities and update new features, the WordPress framework and its plug-ins also require updates. As a website owner, it’s important to make a routine habit of:
- logging into your site to update the plug-ins and the framework.
- visiting your website to do a visual inspection to ensure it still looks the way it did on the day you launched it.
- ensuring your website is backed up.
While these tasks are not onerous, for a business owner, it’s just one more thing that requires your attention. In addition, while you don’t need to be a website programmer to do these tasks, there is a certain level of tech-consciousness that is required. For these reasons, Halftone Pixel offers website monitoring, or download our website monitoring brochure.
For more information on how Halftone Pixel can save you time, effort and worry while keeping your website current, backed up and looking the way you want, contact us today.