Graphic Design & Print Materials
At Halftone Pixel®, we do far more than stack pixels, throw around colour, create identities and assets for businesses that connect meaningfully with their target demographic using professional graphic design and effective, engaging messaging. Okay, okay, yes, that’s a bunch of jargon. Essentially, what we do is design logos, printed materials and social media assets for businesses.
We help people begin or grow their business by connecting with their customers in a way that is effective and memorable by using colour and imagery in an intentional way. We use graphics to convey information in a way that attracts and motivates customers to connect with our clients.
We do this by getting a good understanding of the business. When we understand business and where it wants to go, its customers, culture, etc., we can create a visual presence that will attract the customers you want.
What are some of the main things we do?
- Branding: logos, branded stationary, brand standards
- Print design: business cards, brochures, newspaper ads, magazine layouts
Any creative piece of quality, be it a logo, business cards, rack cards or a website is like an iceberg. The part you see: the colors, fonts and shapes are just the tip. The bulk of the iceberg is assessment, strategy, market research, font studies, sketches, contemplation and sometimes an incalculable amount of coffee, outbursts of curse words over misbehaving fonts. The logic and thought process behind the scenes are never seen.
Graphic design creates the visual representation of your company—it is the face of your organization. How your viewers perceive your business will be influenced by how it is represented graphically. How does your business measure up?