Copywriting

Engage Customers with Quality Copywriting

At a Loss for Words? Pressed for Time?

We know that you are amazing at whatever it is you do and, yes, we know that you learned how to write in school. But do you know how to write copy specifically designed for the Internet? And, seriously, do you have the time?

A professional writer can help you streamline the writing and website development process by:

  • Working in collaboration with the Web Designer, to create a site map and creative concept for your website
  • Helping you identify your target market
  • Developing content from your ideas and/or previous documents
  • Ensuring consistency in writing style and spelling
  • Avoiding clichés, typos, and poor grammar
  • Identifying missing material and researching new content.

Website Content and Search Engines

‘SEO’ is not just an Internet buzzword!

Search Engine Optimization or SEO is the name given to what happens when someone ‘searches’ for a product, service or business on the Internet. When used creatively and correctly, certain words will help rank your business higher than others in your community, and your website will display higher in the listings.

In simple terms, when people go looking to find exactly what YOU do, SEO is what helps drive your website listing to the top of the page. It is the process of getting traffic to your website from the free, organic, natural search engines, such as Google, Bing, and Yahoo, based on what these search engines ‘think’ is most relevant to users.

Just as you can’t catch a salmon on a fishing lure designed to hook a rainbow trout, you can’t catch a search engine’s interest with the wrong (or poor) choice of words.

Write Here! Right Now!

At Halftone Pixel Web Design, we work in collaboration with two of the best website writers in the industry, based right here in our community. (Both have been members of the Professional Writers’ Association of Canada for many years.) You can rest assured that these professional writers will work with you to fully understand your business and what it is that you hope to achieve by creating a new website.

Please feel free to visit their websites, to view samples of their work:

Terri Perrin: www.TerriPerrinInk.com
Ryan Parton: www.rpcopywriting.com

By hiring a professional web writer, you can leave the fear of deadlines and brainstorming up to someone with the time, talent and experience to get the job done on schedule and on budget. No need to worry about grammar, spelling, and eye-catching headings. A professional writer will ensure your web copy has a polished, professional appearance that is perfectly suited to your specific type of business. And you can continue making money doing whatever it is that you do best.