Website Content and Search Engines
‘SEO’ is not just an Internet buzzword!
Search Engine Optimization or SEO is the name given to what happens when someone ‘searches’ for a product, service or business on the Internet. When used creatively and correctly, certain words will help rank your business higher than others in your community, and your website will display higher in the listings.
In simple terms, when people go looking to find exactly what YOU do, SEO is what helps drive your website listing to the top of the page. It is the process of getting traffic to your website from the free, organic, natural search engines, such as Google, Bing, and Yahoo, based on what these search engines ‘think’ is most relevant to users.
Just as you can’t catch a salmon on a fishing lure designed to hook a rainbow trout, you can’t catch a search engine’s interest with the wrong (or poor) choice of words.